National Portrait Gallery...

We have been given the choices for our collaborative brief, and I have picked the National Portrait Gallery brief. We have had to choose a creative partner, mine is Emma Sunderland - her blog is linked over there -->
We decided to work together because we both wanted to do the NPG brief, we're good enough friends to be honest when we think an idea is a genuinely bad, and we both have a strong work ethic, and know that we'll both put in the hard work required. I really can't wait to work with her, I love her design work, and the fact that she makes me laugh a lot, so this brief should be a lot of fun!

We've had a good think about what we want to do for this brief, and realised that the NPG are quite strict with their design work. We have decided that utilising the advertising opportunities that are already available in London city centre is probably the best idea - e.g. posters on the underground and bus stops. We are also thinking of adverts in newspapers (such as the metro) and using the Sunday newspaper supplements. We are considering postcards and leaflets, that would give short snippets of information, and could be used as a promotion, and we are also planning on designing the guide book with all the information about bite sized visits to the gallery.

We have planned out what we actually need to do, which includes;
Research into existing advertising for galleries, and advertising in London city centre which includes formats and costs.
Developing design ideas, whilst evaluating them throughout the process and finding a good combination of image and information.